MICROSOFT CASE STUDY
Early in 2015, Microsoft CEO Satya Nadella said, “We live in a mobile-first and cloud-first world.” That’s radically different from the desktop- and document-based place that made Microsoft dominant. And that meant Microsoft marketing needed radical change.
Microsoft India moved out quickly with a campaign to recover leads lost from events. To encourage and teach others, Microsoft ordered a series of success stories, like the one here, to document the company's Modern Marketing movement.