GE DIGITAL EMAIL
General Electric's "Minds & Machines" is a premier Internet of Things event, a global gathering of adherents of digital industrial transformation. But like any B2B conference, success is in the follow-up.
In a series of on-point emails, GE provided up-to-date content to help attendees head out on their own digital industrial journeys. One of the best was the communiqué sharing GE Chief Economist Marco Annuziata's white paper on the industrial app economy.