VISA WEB PAGES
Visa doesn't just have one credit card; they have thousands to suit every possible permutation a customer could want. To sum up the Premium Rewards Credit Cards, Visa revamped their site with upscale imagery and copy that juggled input from half a dozen internal stakeholders.
Not always the best way to write copy, but it was a fun and rewarding collaboration. And the copy worked even before it hit the page: Diana Montana opted for a new credit card and took off for Europe on miles.