Lexmark's message was simple, but not a given a decade before Amazon Prime—order your printer cartridges anytime, anywhere, and we'll ship 'em to you free. The subtext: Working from the beach sure beats the office.
But perhaps it's not all quite as exciting as the client's added exclamation marks proclaim. !!! As F. Scott Fitzgerald said, “An exclamation point is like laughing at your own joke."